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Research papers

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Brian Cruikshank, Nilesh Modi
Company: Ipsos MRBI
November 7, 2004
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Citation

Cruikshank and Modi (2004a, November 07). The convergence revolution. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-convergence-revolution


Research papers

Segmentation of Hispanic consumers in the United States based on the new acculturation model

The purpose of this paper is to provide a brief history of Acculturation Models as well as a new recommended approach to sub-segmenting the U.S. Hispanic market. There are discussions on other factors related to acculturation that may affect the way...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Gustavo Alvarez, Ricardo J. Alvarez
Company: Ipsos MRBI
October 24, 2004
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Citation

Alvarez and Alvarez (2004a, October 24). Segmentation of Hispanic consumers in the United States based on the new acculturation model. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/segmentation-of-hispanic-consumers-in-the-united-states-based-on-the-new-acculturation-model


Research papers

Give them what they want

Over the past year, MORI Social Research Institute has been working closely with the Neighbourhood Renewal Unit (part of the Office of the Deputy Prime Minister) and the Office of National Statistics to help develop a better understanding of the...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Jaime Rose, Margaret Callaghan
Company: Ipsos MRBI
May 9, 2004
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Citation

Rose and Callaghan (2004a, May 09). Give them what they want. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/give-them-what-they-want


Research papers

Sex, ads and youth

The paper describes the work that has been carried out to understand how adolescents in post-communistic countries perceive sexual and erotic symbols in advertisement. There are reasons why these symbols would not be generally accepted. Research...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Lenka Silerová
Company: Ipsos MRBI
April 18, 2004
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Citation

Silerová, L. (2004a, April 18). Sex, ads and youth. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/sex-ads-and-youth


Research papers

A clean future

This paper will tell the story of co-research as it is seen through the eyes of the client and researcher. We will show how Electrolux Floor Care Europe and Ipsos-Eureka work systematically and strategically with Consumer Insight within the product...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Anna Karin Trydegård, Naama Forsrup, Eva Glantz
Company: Ipsos MRBI
April 18, 2004
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Citation

Trydegård, Forsrup and Glantz (2004a, April 18). A clean future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-clean-future


Research papers

The impact of low birth rates towards the life stage segmentation model in CRM

The Life Stage segmentation model has been widely used in the area of analytical CRM and target marketing. The model is based on the use of customer demographics data and classifies a business organization's customer database into Life stage...

Catalogue: Asia Pacific 2004
Authors: Andy Kung, Ivy Cheung, Mayer Lam
Company: Ipsos MRBI
March 28, 2004
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Citation

Kung, Cheung and Lam (2004a, March 28). The impact of low birth rates towards the life stage segmentation model in CRM. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-impact-of-low-birth-rates-towards-the-life-stage-segmentation-model-in-crm


Research papers

Ads that click

Advertising pre-testing is the process where the potential of an ad is determined in terms of its ability to reach its intended target audience with a brand-recognized message and garner the appropriate response (short term persuasion and/or building...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Indivar Kushari
Company: Ipsos MRBI
February 1, 2004
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Citation

Kushari, I. (2004a, February 01). Ads that click. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/ads-that-click


Research papers

A fully automated quality monitoring system

This paper describes a fully automated quality monitoring system that in essence aims to 'take the researcher out of research'.By reengineering the traditional research process, it is possible to eliminate research turn-around time, let the system...

Catalogue: ESOMAR Conference 2004: Technovate 2
Authors: Per Lundgren, Andreas Nergård
Company: Ipsos MRBI
February 1, 2004
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Citation

Lundgren and Nergård (2004a, February 01). A fully automated quality monitoring system. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-fully-automated-quality-monitoring-system


Research papers

The pursuit of luxury - bling-bling VS. savoir faire

Understanding trends in youth markets is challenging due to the dynamism and fluidity of consumer attitudes. This paper aims to outline how a bricolage approach using creative methodologies can help understand these changing dynamics, and how...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Steve Hales, Alexander Maule
Company: Ipsos MRBI
November 5, 2003
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Citation

Hales and Maule (2003a, November 05). The pursuit of luxury - bling-bling VS. savoir faire . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-pursuit-of-luxury---bling-bling-vs-savoir-faire-